When it comes to the domain name for your site, you’ll naturally want to ensure that you’ve chosen the best possible name for your website. However, there are certain things about your domain name that you should consider before you buy it, and we’re going to be looking at a few of them here.
Is Your Name Short And Sweet?
One of the things that your domain name should be before you buy it is short, sweet, and straight to the point. Google, Facebook, Twitter. They’re all one-word domain names, and they’re all hugely successful enterprises. A longer name is harder to remember, and is also more likely to be incorrectly inputted into a URL bar or search bar and will thus take people away from your site.
Consider A Different Top Level Domain
When it comes to your domain name, you want it to be readily available for the general public. However, there are millions of sites which end in ‘.com’, and ‘.co.uk’. Therefore, it is becoming increasingly difficult to find one which is unique and ends in those top-level domains. To counteract this, it is sometimes worth using alternative domains like .global, or .nyc, to ensure you keep your second level domain exciting and fresh but also become a little more unique on the web.
If It’s A Tricky Spelling, Buy Both
People can and will come up with some bizarre names for their sites. And if they are cursed with a tricky spelling, it is not uncommon for people to get two letters mixed up and then not arrive at your site at all. This can be incredibly frustrating for people who are trying to get more traffic on their site, so why not buy both spellings? Things which have an ‘ie’ in them are common culprits, with some people inputting ‘ei’. If you own both domain names, then people will reach your site either way, and you won’t miss a single chance for customer interest.
When In Doubt, Go Big
Sometimes, throwing around a little bit of cash will go a long way and often pay for itself. People will spend larger amounts of money from premium domain names because they’ll attract more attention and will often carry the famous ‘.com’ in them. It is well worth spending a little more if you have domain which will attract the most attention if it is a ‘.com’, as those with a service or goods will find that the site pays back the money quite quickly regarding attention and customers.
Overall, these are just a few of the things that you should consider when it comes to getting a domain name for your website. There’s nothing wrong with taking your time to make sure that your domain name is short, noticeable and very likely to draw attention to you and your business. Spending a little more money to buy two sets of a domain name or a premium domain is also recommended for those who plan to go big, as you’ll soon make it back if your service and site is at the ‘top level’. For futher information about domains, speak with the team at ZenHosting who produced this article.